Why your business needs a mobile app.



There are various reasons you should consider having a mobile app for your business:

Visibility

Direct Customer Engagement Channel

Potential Value Add For Customers

Increases Brand Awareness And Recognition

Increases Customer Loyalty

Potential Cross and Up Selling



Visibility

Given that just about everyone these days have a smartphone, and spends quite a bit of time on it, it makes sense that a mobile app will increase your mindshare with customers. An app is an easy way to put your message in the hands of your customer, with a much higher likelihood of them seeing it than compared to, for example, a traditional flyer.



Direct Customer Engagement Channel

Handled correctly, your mobile app can become a powerful, direct line of communication with your customers. Not only can you send push notifications to all your customers, but you can even target specific customers with things like birthday wishes, seasonal promotions or friendly reminders of some or other maintenance service that you provide.



Potential Value Add For Customers

An app that adds value goes a long way to building loyal customers. For example, something that reminds your customers when to do preventative maintenance or schedule a service will make their lives easier and drive more sales. Ultimately, you want your app to be more than just another advertisement platform, but rather something that provides a useful function and that customers feel they get something extra, just by installing the app.



Increases Brand Awareness And Recognition

An app that adds value to your customers, will also help raise brand loyalty and recognition. The more positive mindshare you can achieve, the more likely it becomes that a customer will repeatedly use your service instead of that of a competitor.



Increases Customer Loyalty

Customers that feel they get something extra will feel more loyal, especially if they find that they are the recipients of exclusive special offers and discounts via the app. By making sure customers feel they are getting a good deal, you can up customer retention, increasing the lifetime value of a customer.



Potential Cross and Up Selling

Having a direct communication channel with your customers also allow for cross and upselling opportunities. You might have a combination-style service, where you offer complimentary services. Once someone has engaged a particular service, they will be far more inclined to make use of your other services, if they know about them.